NBA Ratings Shift as it Caves to “Woke” Culture

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(TheConservativeNews.org) – Many of the major companies embracing “wokeness” are likely doing it to further their business interests. Billion-dollar corporations with demanding shareholders tend to care less about social justice than they do about their balance sheet. Ironically, however, embracing the latest woke trend can sometimes do more harm than good.

On Tuesday, May 11, OutKick reported that average television ratings for NBA games are down 13% compared to those last season. Last season wasn’t even a demanding benchmark to meet; viewership was badly affected by the COVID-19 pandemic. 

So, what’s the reason for this sudden lack of interest in one of America’s most beloved sports? It might just be the current obsession with social justice in the NBA. A Newsweek report from March of this year reported that 34.5% of survey respondents were less likely to watch sports because of social justice messaging. 

The moral of this story seems pretty clear; go woke, go broke!

Copyright 2021, TheConservativeNews.org

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